Comparison
HubSpot vs Make: which one to choose in 2026?
HubSpot and Make are two comparable tools. Here's the head-to-head, criterion by criterion, to choose based on your real-world use.
Detailed comparison
| Criterion |  HubSpot |  Make |
|---|---|---|
| Pricing model | Freemium | Freemium |
| Price | Free · from $15/mo | Free · Core ~$9/mo · Pro ~$16 |
| Level | Beginner | Pro |
| Verdict | Recommended | Recommended |
| Best for | SMBs and startups structuring marketing and sales on one platform. | Ops profiles who want complex automations and great value. |
| Categories | SEO & Marketing, Automation, Productivity | Automation |
Each tool in brief
Strengths
- Surprisingly generous free CRM
- Breeze AI: emails, content, agents
- Unified marketing, sales and support
- Huge integration ecosystem
Weaknesses
- Costs climb fast across the Hubs
- Advanced AI gated to higher tiers
- Oversized for a solo user
Who is it for? SMBs and startups structuring marketing and sales on one platform.
Strengths
- Powerful, readable visual editor
- Advanced logic (conditions, loops, data)
- Often cheaper than Zapier at equal volume
- Generous free tier
Weaknesses
- More technical onboarding
- Fewer turnkey integrations than Zapier
- Can get complex on large scenarios
Who is it for? Ops profiles who want complex automations and great value.
Our verdict
No universal winner: it depends on your need. If you're after "SMBs and startups structuring marketing and sales on one platform.", HubSpot is the better pick. If it's more "Ops profiles who want complex automations and great value.", go with Make. Models move fast — check the latest versions and current pricing before deciding.
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