Recraft: review, test, pricing and alternatives (2026)

Most image generators aim for the prettiest standalone illustration. Recraft instead thinks like a designer: what matters isn't a gorgeous image, it's a usable, repeatable asset. Hence its major originality in this category — it generates real vectors (SVG), not just raster: icons, logos, illustrations you can resize infinitely and drop cleanly into a design project.

Its other strength is consistency: thanks to 'custom styles', you keep a steady visual identity across a whole series of visuals — invaluable for a brand that doesn't want every image to look like it came from a different universe. Control over style, colors and positions is fine-grained, far from 'prompt and hope'.

The trade-off: it's not the tool for artistic 'wow' — on a pure illustration, Midjourney impresses more. Onboarding is design-oriented (it speaks to pros more than to the curious), and high-res vector export and the best styles require a subscription. But for icons, logos and consistent brand assets, it's the generator designers were waiting for.

The generator designers were waiting for: clean vectors and consistent styles. For standalone artistic images, Midjourney stays ahead.