Comparison
11x vs Relay.app: which one to choose in 2026?
11x and Relay.app are two comparable tools. Here's the head-to-head, criterion by criterion, to choose based on your real-world use.
Detailed comparison
| Criterion | ||
|---|---|---|
| Pricing model | Paid | Freemium |
| Price | Paid · custom pricing | Free (200 steps + 500 credits) · Pro $19/mo (annual) · Team $69 · Enterprise on quote |
| Level | Pro | Pro |
| Verdict | Solid | Recommended |
| Best for | Structured sales teams wanting to automate prospecting and qualification at volume. | Teams that want automation while keeping human approval on sensitive steps. |
| Categories | SEO & Marketing, Automation | Automation, Productivity |
Each tool in brief
Strengths
- Autonomous sales agents (SDR + voice)
- Email and LinkedIn prospecting
- Automated inbound qualification
- Built for volume
Weaknesses
- Quality depends on targeting
- Deliverability and compliance critical
- Enterprise product, custom pricing
Who is it for? Structured sales teams wanting to automate prospecting and qualification at volume.
Strengths
- Native human approvals in flows
- Built-in AI (summarize, sort, draft)
- Clean, modern interface
- Good for team workflows
Weaknesses
- Fewer integrations than the heavyweights
- Very complex scenarios sometimes limited
- AI in flows still needs supervision
Who is it for? Teams that want automation while keeping human approval on sensitive steps.
Our verdict
No universal winner: it depends on your need. If you're after "Structured sales teams wanting to automate prospecting and qualification at volume.", 11x is the better pick. If it's more "Teams that want automation while keeping human approval on sensitive steps.", go with Relay.app. Models move fast — check the latest versions and current pricing before deciding.
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