Figma: review, test, pricing and alternatives (2026)
The UI-design standard, now with AI.
Figma — The UI-design standard, now with AI. Product designers and teams designing interfaces together. Editorial rating: 5/5 (Recommended).
What is Figma?
Figma has become the standard for UI design and collaborative prototyping: everything happens in the browser, together, in real time. Its recent AI features (generation, edits, Dev Mode assistance, and FigJam for ideation) speed up repetitive tasks without replacing the designer's eye.
The caveats: seat-based pricing was reworked and can climb on a team, and the tool's depth intimidates beginners. But for serious product design and multi-person work, Figma is hard to dethrone.
Figma review: our hands-on test
Figma
Official visual coming soon
The UI-design benchmark. AI is a bonus; the real strength is collaboration.
Figma pricing
Pricing verified in June 2026, subject to change — check the official site.
Pros and cons
Strengths
- Collaborative UI-design standard
- Real time in the browser
- AI + Dev Mode + FigJam
- Huge plugin ecosystem
Weaknesses
- Seat pricing climbs on a team
- Learning curve
- AI is still secondary
Who is it for?
Product designers and teams designing interfaces together.
Use cases
Figma vs Runway
| Figma | Runway | Leonardo AI | |
|---|---|---|---|
| Pricing | Free · Pro ~$16/editor/mo (annual) · Org. $45 · Enterprise ~$75 | Free · $15/mo | Free · Essential $12/mo · Premium $30 · Ultimate $60 |
| Level | Pro | Pro | Beginner |
| Verdict | Recommended | Recommended | Recommended |
Figma in video
Frequently asked questions
- Is Figma free?
- Figma offers a free version, then paid plans (Free · Pro ~$16/editor/mo (annual) · Org. $45 · Enterprise ~$75).
- Who is Figma for?
- Product designers and teams designing interfaces together.
- What are the alternatives to Figma?
- Alternatives to Figma include: Runway, Leonardo AI, Ideogram. Compare them to choose based on your needs and budget.
Best alternatives to Figma
Runway
The creative studio for generative video.
Leonardo AI
Flexible image generation, with a real free tier.
Ideogram
The image generator that finally renders legible text.